Tag Archives: facebook

Facebook’s World Domination

Really, this video (“The world is obsessed with Facebook”) says it all.

Facebook is driving me nuts. (Or, why Facebook is changing the delivery of news in a major way.)

No, my friends aren’t driving me crazy. The problem is not their opinions of this weekend’s health care reform vote, nor their envy-inspiring jaunts to Paris and Antigua. In fact, my friends generally keep me sane. The problem is the rest of my news feed. Take a peek:

A two-hour snapshot of climate change news, the consequences of a natural disaster, pesticides, and water issues. Happy happy joy joy.

The truth is, there is a great deal to worry about: overpopulation, climate change, pollution, depleted natural resources, overfishing, poor soil, toxic pretty-much-everything. Because I work with many different clients, I have become a “Fan” of a wide range of news outlets, businesses and organizations on Facebook. And because of the nature of my clients (including a science museum, a wellness portal, a burger joint serving pasture-fed beef, an environmental non-profit, and an emergency preparedness non-profit — several of which appear above) I am constantly fed a diet of articles and other links about food and water issues, climate change, natural disasters and more. In addition, many of my friends have the same concerns that I do, and will often share articles as well.

Of course, it’s not like this news wasn’t available previously. The internet is chock-full of this stuff and has been for years. But until Facebook became a regular part of my life, I didn’t consume news throughout the day. And it certainly wasn’t interspersed with things that I do want to read, such as my friends’ humor, news and opinions. I have never had a good relationship with a portal, a dashboard, an RSS reader or any other structured form of news delivery. (There are relatively few people who actually make RSS work for them in a news reader. Don’t believe me? Check out Forrester Research’s profiling tool. “Collectors” are a relatively rare.)

Today, thanks to Facebook, I read news constantly. And not just any news: curated news from organizations and friends. I am so much more informed than I ever was.

I’m sure I am not the only person to experience this. Facebook is a very different sort of distribution channel than we have experienced in the past. The only times that I go directly to a news channel is when I follow a link from Facebook. (Or occasionally Twitter, but Facebook, with its longer posts, images, and videos, is more likely to compel me to click.)

Because I use Facebook so heavily in this way, I have taken the time to review which pages show up in my feed. The tools are basic, but usable. The result: News tailored to me. Which is now making me miserable because I wish I could ignore it. I think I need to find some more upbeat Pages to add to my Feed.